MBA Program
MASTER’S OF BUSINESS ADMINISTRATION , 2 YEARS FULL TIME PROGRAMME (BLENDED MODE )

The MBA program for blended course conducted by IMSBS, is a course in which the delivery is in the hybrid (class timing- Monday to Friday – 06:00pm to 9:00pm) certification received is a regular MBA degree from MAKAUT (Maulana Abul Kalam Azad University of Technology), the leading State Government funded university. It is also approved by AICTE and UGC.The course is designed for both working professionals and fresh graduates . The course is a blend of academic learning and real-time problem-solving sessions that can be implemented in the student’s current work environment. LMS software is also provided to every student so that they can get recorded classes. Students will also get TRAILS certificate from IMSBS which will act as one more feather in their cap at the time of promotion /placement.

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                                                  KEY FEATURES OF THE COURSE

 

  • AICTE and UGC approved.
  • Affiliated to MAKAUT.
  • 2 years class room training followed with 10 to 12 weeks on Job paid internship
  • 100% Placement
  • Industry expert faculties .
  • TRAILS certification course.
  • Dual Specializations offered.
  • Updated course curriculum as per modern industry demand .
  • Regular industry visit
  • Updated teaching methodology
  • Semester wise free study materials for all students
  • Career guidance classes by corporate legends
  • World class infrastructure with WIFI Campus, Library, IT Lab,Cafeteria etc.
  • National and international corporate mentors
  • Bank loan facility available
                                                    SPECIALIZATIONS

 

Marketing Operations
Finance Human Resource
MIS Business Analytics
Health care Management
                                                   SELECTION  PROCESS

 

  • Stage – I: Students have to collect admission form from website or Mukundapur campus.
  • Stage – II: After submission of form with 1000/- , students will get intimated the date and venue for college GD/PI via mail or call.
  • Stage – III: Selected Candidates will be intimated via mail and letter. The admission will be confirmed on receipt of requisite fees as mentioned in the admission offer letter.
                                                ELIGIBILITY  CRITERIA

 

Graduates in any discipline from a recognized University are considered eligible for this course. Candidates in their final year of graduation may also apply. All students seeking admission to IMS Business School must fill-up the prescribed application form, and submit the same to IMS Business School , Mukundapur Campus with their admit cards and scorecards of CAT / CMAT / MAT / XAT / ATMA / JEMAT  any other National Level Entrance Test.

COURSE OUTLINE

    Semester 1

  1. Managerial Economics (Micro)
  2. Organizational Behaviour
  3. Business Communication
  4. Legal & Business Environment Macro
  5. Indian Ethos and Business Ethics
  6. Quantitative Technique

 

 

   Semester 2

  1. Indian Economy & Policy
  2. Financial Reporting , Statements & Analysis
  3. Marketing Management
  4. Operations Management
  5. Management Information System
  6. Human Resource Management

   Semester 3

  1. Entrepreneurship & Project Management
  2. Corporate Strategy
  3. Internship Project & Viva
  4. Specialization 1
  5. Specialization 2
  6. Specialization 3
  7. Specialization 4

2 Major – 2 Minor Specialization papers

    Semester 4

  1. Specialization 5
  2. Specialization 6
  3. Specialization 7
  4. Specialization 8
  5. Specialization 9
  6. Specialization 10

4Majors+ 2 Minor Specialization papers

SPECIALIZATION

 MARKETING

MM 301  B2B MARKETING

MM 302  DIGITAL & SOCAL MEDIA MARKETING

MM 303  IMC/ PROMOTION STRATEGY

MM 304  MARKETING RESEARCH

 

FINANCE

FM 301  TAXATION

FM 302  PROJECT APPRAISAL & FINANCE

FM 303  BEHAVIOURAL FINANCE

FM 304  COPPORATE FINANCE

 

OPERATIONS

OM 301  SUPPLY CHAIN & LOGISTICS MANAGEMENT

OM 302  OPERATIONS STRATEGY

OM 303  QUALITY TOOLKIT FOR MANAGERS

OM 304  PRICING & REVENUE MANAGEMENT

 

BUSINESS ANALYTICS

BA 301  MODELING TECHIQUES

BA 302  APPLICATION OF ANALYTICE IN BUSINESS

BA 303  BUSINESS FORECASTING

BA 304  DATA SCIENCE USING R

MIS

MIS 301  RELATIONAL DATABASE MANAGEMENT SYSTEM

MIS 302  E – COMMERCE & DIGITAL MARKETINGS

MIS 303  MANAGING SOFTWARE PROJECTS

MIS 304  SYSTEM ANALYSIS ANS DESIGNING

 

HEALTH CARE MANAGEMENT

HCM 301  CONCEPT OF HEALTH AND DISEASE

HMC 302  HOSPITAL SUPPORT SERVICES

HMC 303  QUALITY ASSURANCE IN HEALTHCARE

HM 304   PLANNING AND ORGANISING OF HOSPITALS

 

HUMAN RESOURCE

HR 301  TEAM DYNAMICS AT WORK

HR 302  HR METRICS AND ANALYTICE

HR 303  CROSS CULTIRAL MANAGEMENT

HR 304  ORGANIZATIONAL DESIGN

Management Campus

Roypur Ghutiary Sharif Road,
P.O: Champahati,P.S.-Sonarpur
South 24 Pgs,Kolkata – 700150

Main Campus

Eastern Metropolitan Byepass
93,Mukundapur Main Road
Kolkata-700099

IMSBS Social links
Contact Us
Management Campus

Roypur Ghutiary Sharif Road, P.O: Champahati,

P.S.-Sonarpur South 24 Pgs,

Kolkata – 700 150, West Bengal

Main Campus

Eastern Metropolitan Byepass
93,Mukundapur Main Road
Kolkata-700099

IMSBS Social links