MBA Program
MASTER’S OF BUSINESS ADMINISTRATION , 2 YEARS FULL TIME PROGRAMME (REGULAR MODE )
IMS Business School, Kolkata is an institution built with the core concept of honesty and transparency, to help guide the students towards career excellence. Practical learning has been embedded throughout the subjects we offer, to ensure we create effective business leaders and high performing managers.
IMSBS offers a two year regular MBA Program, AICTE approved campus and UGC approved courses designed ideally for fresh graduates who wish to pursue their career in management. The MBA degree is awarded by MAKAUT (Maulana Abul Kalam Azad University of Technology), the leading State Government funded university. The regular MBA program is designed in alignment and with participation of the Industries. With a focused core group of fresh graduates IMSBS endeavors to prepare the ‘Next-Gen Managers’ with in-depth knowledge of Industry 4.0.
KEY FEATURES OF THE COURSE
- AICTE and UGC approved.
- Affiliated to MAKAUT.
- 2 years class room training followed with 10 to 12 weeks on Job paid internship
- 100% Placement
- Industry expert faculties .
- TRAILS certification course.
- Dual Specializations offered.
- Updated course curriculum as per modern industry demand .
- Regular industry visit
- Updated teaching methodology
- Semester wise free study materials for all students
- Career guidance classes by corporate legends
- World class infrastructure with WIFI Campus, Library, IT Lab,Cafeteria etc.
- National and international corporate mentors
- Bank loan facility available
SPECIALIZATIONS
| Marketing | Operations |
| Finance | Human Resource |
| MIS | Business Analytics |
| Health care Management | |
SELECTION PROCESS
- Stage – I: Students have to collect admission form from website or Mukundapur campus.
- Stage – II: After submission of form with 1000/- , students will get intimated the date and venue for college GD/PI via mail or call.
- Stage – III: Selected Candidates will be intimated via mail and letter. The admission will be confirmed on receipt of requisite fees as mentioned in the admission offer letter.
ELIGIBILITY CRITERIA
Graduates in any discipline from a recognized University are considered eligible for this course. Candidates in their final year of graduation may also apply. All students seeking admission to IMS Business School must fill-up the prescribed application form, and submit the same to IMS Business School , Mukundapur Campus with their admit cards and scorecards of CAT / CMAT / MAT / XAT / ATMA / JEMAT any other National Level Entrance Test.
COURSE OUTLINE
Semester 1
- Managerial Economics (Micro)
- Organizational Behaviour
- Business Communication
- Legal & Business Environment Macro
- Indian Ethos and Business Ethics
- Quantitative Technique
Semester 2
- Indian Economy & Policy
- Financial Reporting , Statements & Analysis
- Marketing Management
- Operations Management
- Management Information System
- Human Resource Management
Semester 3
- Entrepreneurship & Project Management
- Corporate Strategy
- Internship Project & Viva
- Specialization 1
- Specialization 2
- Specialization 3
- Specialization 4
2 Major – 2 Minor Specialization papers
Semester 4
- Specialization 5
- Specialization 6
- Specialization 7
- Specialization 8
- Specialization 9
- Specialization 10
4Majors+ 2 Minor Specialization papers
SPECIALIZATION
MARKETING
MM 301 B2B MARKETING
MM 302 DIGITAL & SOCAL MEDIA MARKETING
MM 303 IMC/ PROMOTION STRATEGY
MM 304 MARKETING RESEARCH
FINANCE
FM 301 TAXATION
FM 302 PROJECT APPRAISAL & FINANCE
FM 303 BEHAVIOURAL FINANCE
FM 304 COPPORATE FINANCE
OPERATIONS
OM 301 SUPPLY CHAIN & LOGISTICS MANAGEMENT
OM 302 OPERATIONS STRATEGY
OM 303 QUALITY TOOLKIT FOR MANAGERS
OM 304 PRICING & REVENUE MANAGEMENT
BUSINESS ANALYTICS
BA 301 MODELING TECHIQUES
BA 302 APPLICATION OF ANALYTICE IN BUSINESS
BA 303 BUSINESS FORECASTING
BA 304 DATA SCIENCE USING R
MIS
MIS 301 RELATIONAL DATABASE MANAGEMENT SYSTEM
MIS 302 E – COMMERCE & DIGITAL MARKETINGS
MIS 303 MANAGING SOFTWARE PROJECTS
MIS 304 SYSTEM ANALYSIS ANS DESIGNING
HEALTH CARE MANAGEMENT
HCM 301 CONCEPT OF HEALTH AND DISEASE
HMC 302 HOSPITAL SUPPORT SERVICES
HMC 303 QUALITY ASSURANCE IN HEALTHCARE
HM 304 PLANNING AND ORGANISING OF HOSPITALS
HUMAN RESOURCE
HR 301 TEAM DYNAMICS AT WORK
HR 302 HR METRICS AND ANALYTICE
HR 303 CROSS CULTIRAL MANAGEMENT
HR 304 ORGANIZATIONAL DESIGN