HomeDEPARTMENT OF MANAGEMENT

Starting in 2012, the Department of Management has quickly gained both national and international recognition and developed from strength to strength. The department has always aimed to be the best by providing a wide choice of courses, producing excellent research from faculty members who are focused on research, and having top-notch students. The department offers the entire suite of courses, which includes BBA and MBA Full Time. Since the department has always been at the forefront of creating high-quality education, the courses it offers are constantly evaluated to ensure they are in line with and updated to meet the needs of the ever-changing business environment.

A good balance of co-curricular and extracurricular activities is incorporated into the course content and teaching methodology in an effort to provide future managers with a comprehensive education. The design of the teaching method encourages pupils to think creatively. The fieldwork, case studies, and other curricular activities are purposefully included to foster interest about finding answers to the issues facing the market. The department’s goal is to develop and nurture leaders who have a thorough grasp of business.

To help students develop their corporate manners and become aware of the demands of the business, the Department hosts interactive workshops on a regular basis including speakers from the upper echelons of the sector. Recognizing the significance of adapting to the ever-changing technical landscape and dynamic environment, the department arranges seminars and training sessions aimed at educating prospective managers on the most recent breakthroughs and trends in the corporate sector. The department hosts workshops on a variety of topics, including share markets, software, and entrepreneurship, to keep the students engaged. The department arranges industrial excursions so that people can experience real-world scenarios.

Master of Business Administration - MBA 2 Years Full Time- Approved by AICTE, Affiliated to MAKAUT,WB

The Master of Business Administration programmes at IMS Business School under Maulana Abul Kalam Azad University of Technology, West Bengal and approved by AICTE, New Delhi. The MBA programmes was established in the year 2012 and is a professional experience that prepares the students for the future. At IMS Business School, industry interface is a year-round activity with projects, industrial visits, and training. The Centre for management studies has very esteemed faculty who have several years of rich industry experience as well as teaching experience. In addition, Knowledge series by eminent industry personalities keep students well abreast of the latest developments in the corporate world.

It is a well-known reality that the nation cannot experience quick economic progress without the assistance of highly qualified managers and leaders who can provide the necessary stimulus for the expansion of every sector. The advancement of management education, particularly in India, has made this possible. This jump has extended out to a wide range of heterogeneous groups in academia and industry. What once worked brilliantly will eventually become outdated. Therefore, the present management education system has to develop new, better courses and tailor them to the needs of the industry and students. Value-Based Education is our main focus at IMS Business School because of its diversity, collaborative thinking, and potential.

Objectives

PEO 1	An MBA graduate who integrates the fundamental, cross-functional, and multidisciplinary parts of management to achieve organizational greatness will demonstrate the System Thinking Approach.
PEO 2	A graduate of an MBA program will be a solution-driven leader who can solve challenging business challenges by collaborating well with multi-cultural teams and exhibiting creativity and innovation in decision-making.
PEO 3	An MBA Graduate will be able to articulate and communicate, effectively, on complex aspects of management with the business community and society at large.
PEO 4	An MBA Graduate will showcase value centered leadership by possessing strong ethical and human values, enabling him to assume a pivotal role in various sectors of the Indian and Global Economy.
PEO 5	An MBA Graduate will remain competent consistently with required knowledge, skills and right attitude, necessary to become catalyst for change, in a volatile and technology - driven global environment.

The IMS Business School's MBA alumni are well-rounded individuals who have mapped out a professional path that would eventually propel them to higher managerial positions. Our instructors have extensive backgrounds in the business world, with several having held senior management roles. They also have outstanding backgrounds in academia and research. We provide an MBA program with dual specializations in business analytics, finance, human resources, and marketing. Alumni from our 2012-starting programs, which saw the graduation of our first batch in 2014, have gone on to hold prominent positions in the business sector.

ELIGIBILITY

To maintain the tradition of academic excellence of the Institute, eligibility criteria are stringent. All aspiring applicants must be Graduate in 10+2+3 system as recognized by Association of Indian Universities/AICTE in any discipline or Graduate (or Postgraduate) in any professional course [Engineering, Computer Application, Hospital Management, B.Sc., B.Com., BA etc.] of recognized University. Candidates appearing in the final year of their Graduation examination can also apply, provided they complete all formalities of examinations and furnish the proof of having met the minimum eligibility criteria before university registration.

SELECTION PROCESS

Selection for the day programme will be through MAKAUT CET Exam.

ADMISSION FEES	SEMESTER FEES	TOTAL FEES
15000	140000*4=5,60,000	575000

This is an excellent combination for those students who are keen on working in the finance field, but who believe they have the personality and flair for marketing. This specialization offers you the opportunity to train yourselves from the best of both worlds. In finance, you will learn, for instance, about financial markets and services, portfolio management and banking. Then, you will draw from marketing specializations such as consumer behavior and sales and distribution to pitch these products to customers.

Students opting for the finance+marketing specialization choose careers that sell financial products to customers, such as commercial banks, investment or financial planning firms, credit card services or insurance companies. Of course, you have the flexibility to choose a job involving only finance, or only marketing, too.

Faculty: Dr. Tapash Ranjan Saha (PhD); Mr. Ajoy Kumar Upadhyay (MBA); Dr. Moumita Saha (PhD); Dr. Aparajita Roy (PhD); Dr. Snigdha Basu (PhD); Dr. Rituparna Ghosh (PhD); Mr. Saikat Kundu (MBA); Mr. Mantosh Sharma (PhD pursuing),Mr. Rituraj Das (M.Sc, MBA, PhD pursuing)

If you believe that you want to work in the human resources departments of organizations, and you have a flair for quantitative subjects, this specialization may be your best choice. You will study the various aspects of human resources management in depth. But you will have an edge over other candidates in that you will also have a deep knowledge of taxation, mergers and acquisitions, financial modelling and so on. Candidates for human resources departments with these additional financial skills typically are preferred more and are paid higher.

Students opting for the finance+human resources management specialization choose careers in compensation and benefits, in HR strategy, or in firms in the process of mergers, acquisitions and the like. You could also choose a job involving only finance, or only human resources management.

Faculty: Dr. Tapash Ranjan Saha (PhD); Mr. Ajoy Kumar Upadhyay (MBA); Dr. Moumita Dey (PhD),Dr. Snigdha Basu (PhD); Dr. Rituparna Ghosh (PhD); Mr. Saikat Kundu (MBA); Ms. Riya Das (MBA);Ms. Ananya Chatterjee (MBA); Mr. Mantosh Sharma (PhD pursuing); Mr. Soumak Sen (MBA);Ms. Aindrila Chakraborty (M.Phil), Mrs. Debarati Basak (MBA), Mr. Rituraj Das (M.Sc, MBA, PhD pursuing)

An alternative name for this specialization would be internal marketing, that is, marketing to current or potential employees of the organization. The specialization allows a student to base himself or herself either in primarily marketing or primarily human resource management, but engage in cross-disciplinary tasks. For example, a student might apply their knowledge of digital marketing to training and development, or brand management to talent acquisition.

Students opting for the marketing + human resources management specialization choose careers in internal branding or salesforce management. Of course, he/ she could also choose a job involving only marketing, or only human resources management.

Faculty: Dr. Moumita Saha (PhD); Dr. Aparajita Roy (PhD); Dr. Moumita Dey (PhD); Mr. Saikat Kundu (MBA); Ms. Riya Das (MBA); Ms. Ananya Chatterjee (MBA); ; Mr. Soumak Sen (MBA); Ms. Aindrila Chakraborty (M.Phil); Mrs. Debarati Basak (MBA),Mr. Rituraj Das (M.Sc, MBA, PhD pursuing)

MBA in Finance and Business analytics predominantly involves the analysis of financial data using analytics. It encourages students to develop a deep understanding of financial analytics across a gamut of topics. Our explorative course content and futuristic faculty prepare students to sharpen their skills in decision-making in finance using analytics. The program offers comprehensive training and real-time market experience. The analysis of stock and commodity markets, data visualization, and forecasting using the latest software will provide an added advantage to our students in carving their career paths.

Faculty: Dr. Tapash Ranjan Saha (PhD); Mr. Ajoy Kumar Upadhyay (MBA); Dr. Moumita Saha (PhD); Dr. Snigdha Basu (PhD); Dr. Rituparna Ghosh (PhD); Mr. Mantosh Sharma (PhD pursuing)

This is an excellent combination for students who want to make their career in any of the above specializations. Being with this combination they will always enjoy the advantages of niche marketing where their career will be mostly based on customer satisfaction related to hospital industries and also brand positioning & selling of hospital packages to various corporate.. If they concentrate on health care industry then they will always be in a superior position over MHA in OPD, IPD & quality assurance jobs and as well will be suitable for positions like surgical coordinators.

The subjects covered mainly involve learning different aspects of marketing which includes Market Research, Promotional Strategy, Consumer Behavior, and Branding as well service Marketing. While Health Care involves concepts of health & disease, hospital support service , quality assurance, planning & organizing hospital, HR interventions, Legal , marketing & finance aspects of hospitals.

Faculty: Dr. Moumita Saha (PhD); Mr. Saikat Kundu (MBA); Ms. Riya Das (MBA); Ms. Ananya Chatterjee (MBA);Mr. Soumak Sen (MBA); Ms. Aindrila Chakraborty (M.Phil), Mrs. Debarati Basak (MBA), , Ms Saheli Majumdar (MBA in Public Health Management),Mr. Rituraj Das (M.Sc, MBA, PhD pursuing)

An MBA specialization in Marketing and Business Analytics offers a potential blend of creativity and data-driven decision-making skills for aspiring business leaders. Students gain a comprehensive understanding of marketing principles, consumer behavior, brand management, and market research. Combining Marketing and Business Analytics enables graduates to leverage data to optimize marketing campaigns, measure their effectiveness, and identify opportunities for improvement. They can extract valuable insights from consumer data, trends, and market dynamics, allowing for personalized marketing initiatives. This specialization opens doors to diverse career paths such as marketing analysts, digital marketing managers, market research analysts, or marketing consultants.

Faculty: Dr. Moumita Saha (PhD); Dr. Aparajita Roy (PhD); Mr. Saikat Kundu (MBA); Dr. Sumit Chatterjee (DBA),Mr. Rituraj Das (M.Sc, MBA, PhD pursuing),Mrs. Debarati Basak (MBA), Mr.Rajarshi Chakraborty(MBA)

MORE INFORMATION VISIT MAKAUT WEB PORTAL

MBA SYLLABUS

Bachelor of Business Administration-BBA 4 Years Full Time- Approved by AICTE, Affiliated to MAKAUT,WB

Bachelor of Business Administration IMS Business School under Maulana Abul Kalam Azad University of Technology, West Bengal and approved by AICTE, New Delhi are one of the trending the bachelor’s degree programs that students opt for after completing school. The Bachelor of Business Administration (BBA) course offered by IMS BUSINESS SCHOOL is comprehensive and inclusive of various aspects of new-age learning.

The three-year undergraduate Bachelor of Business Administration (BBA) degree covers the essential topics and principles of management. Students enrolled in the BBA program will gain conceptual, theoretical, and practical knowledge in a range of business-related subjects, including basic accounting, Supply Chain and Logistics Management, Marketing Analytics, Human Resource Analytics, Financial Analytics, Project Management, Entrepreneurship , economics and so on . Those who pursue a bachelor's degree in business administration may cultivate their entrepreneurial thoughts and business acumen, positioning themselves to become tomorrow's important leaders and managers.

It is common knowledge that the country cannot see rapid economic growth without the support of extremely capable managers and leaders who can offer the required stimulation for the development of every sector. This has been made feasible by the development of management education, especially in India. This leap has spread to several diverse organizations in both academia and business. Anything that was brilliant once will soon become antiquated. As a result, in order to meet the demands of both the business and the students, the current system of management education must create new, improved courses. At IMS Business School, value-based education is our primary focus due to its potential, variety, and collaborative thinking.

PEO 1	To develop technical competence in various functional domains such as Marketing, Finance, HR, Operations, International Business, and Retail.
PEO 2	To ensure employability and exponential career growth of students.
PEO 3	To sharpen decision making skills to ensure sustainability in competitive business environment.
PEO 3	To develop socially responsible corporate citizens.
PEO 3	To impart entrepreneurial skills to establish and run successful business ventures.

PEO 1	To Gain fundamental knowledge of Management, Business, Finance, HR etc. to provide innovative solutions to problems in business.
PEO 2	To inculcate entrepreneurial skills in students and to encourage them to start their own business..
PEO 3	To develop leadership qualities, team behavior, communication skills, management skills in students.
PEO 4	To make students proficient in theoretical as well as practical subjects.
PEO 5	To make them able to integrate latest technology and methodology and apply it efficiently.
PEO 6	To cultivate in students, the virtues of management professionals to effectively contribute to the needs of society.

ELIGIBILITY

To maintain the tradition of academic excellence of the Institute, eligibility criteria are stringent. All aspiring applicants must have passed his/her 10+2 in any stream from any recognized board of education.Candidates must have scored a minimum of 45% in aggregate.

SELECTION PROCESS

Selection for the day programme will be through MAKAUT CET Exam.